Cookie

We use these technologies to collect usage and preference information about you over time and across different platforms. So do our business partners, including third-party service providers and advertisers that we work with.
Some adverts may be delivered to you by third-party online advertising and marketing companies. These companies use certain technologies to deliver adverts and marketing messages. They also use them to collect non-personally identifiable information about the adverts they display, and about your visit to (or use of) our platforms. They do this by placing a cookie on your computer so it can read your IP address. We do our best to work with third-party online advertising and marketing companies that are members of the Network Advertising Initiative (NAI) and/or the Interactive Advertising Bureau (IAB), and that adhere to industry standards and codes of conduct.
At Booking.com Transport Ltd, we use a variety of cookies to do different things:
Technical cookies: To give you user-friendly platforms that function correctly and that adapt automatically to you, to create your user account, to sign you in, and to manage your bookings. Technical cookies are absolutely necessary to make our platforms work properly for you.
Functional cookies: To remember any preferences you set when you visit our platforms, such as your preferred language and currency. They can also remember your sign-in credentials so you don't have to re-enter them every time. Our platforms would still work without functional cookies, but the experience wouldn’t be as smooth, fast and simple.
Analytics cookies: To help us improve and optimise our platforms. We (or our third-party service providers) may use them to gather aggregated or segmented information about visitors, so we can see how effective and relevant our adverts are. That information can include what web pages and adverts you viewed that enabled you to reach our platforms, what referring/exit pages you arrived and left from, which platform you used, how you interacted with our platform, what search criteria you used, and which emails you opened and acted upon. We do not use this information to personally identify you.
Commercial cookies: To work with online advertising companies to display personalised adverts when you visit our platforms and third-party platforms. This is called "retargeting" and may be based on your browsing activities, such as what you do on our platforms, or which destinations you have been searching for a car in. Our business partners may also give us information about your browsing history to help us make sure our platforms deliver the most relevant, personalised experience.
We also use Google Analytics, which is a web analytics service offered by Google that tracks and reports website traffic, and helps us identify pages that are slow, broken or poorly performing. For more information, please visit https://www.google.co.uk/analytics.
It's your choice: Opting in and opting out We may use any of the technologies mentioned in this Statement.
The first time you visit one of our platforms, we will ask you to “opt in” (i.e. consent) to our use of cookies and monitoring tools. If you choose not to accept certain technical and/or functional cookies, you won’t enjoy full use of our platforms’ functions, and the overall experience won’t be as smooth or as fast.

You can also use your browser to control how cookies are used on your device. Check your browser's help menu to find out how.
NAI and IAB members allow you to opt out of behavioural advertising if you so wish. Visit http://www.networkadvertising.org to identify the NAI members that may have placed an advertising cookie file on your computer. To opt out of an NAI member’s behavioural advertising programme, just check the box for the company you want to opt out from. 
Please visit http://www.youradchoices.com (an English-language site) or http://www.youronlinechoices.com to find out about these companies' own privacy policies, about the technologies they use, and about opting out of this kind of advertising. If you opt out of an online advertising network, it will no longer show you adverts tailored to your web preferences and browsing patterns. However, you may still receive online adverts, and you may still be subject to marketing analysis.
We may change this Cookie Statement from time to time; please check back here for any updates.